Barclays.comExecuting our strategy
We continue to believe that our integrated universal banking strategy is the best model to serve our customers and clients as well as optimising risk-adjusted returns for our shareholders.
Strategy and business model
Customer and client focus
Our customers and clients are at the centre of our strategy and business model. Putting their needs first is essential to developing a long-term sustainable business.
Geographic spread
We aim to meet the needs of our clients and build a business with diverse revenue sources, business segments, customer and clients and geographic exposure.
Product breadth
The most successful banks are those that serve their clients across all their needs though a wide range of distribution channels.
Risk management
Effective risk management underpins all the commercial decisions we take. As a global universal bank we are well placed to understand the risks our clients take because of the breadth and depth of the relationships we have with them.
Financial discipline
As we look to execute our strategy and build the business, it is essential to ensure that we retain financial discipline required to deliver returns.
How we manage our performance
While business model and strategy determine the shape and direction of Barclays, performance is managed against a specific set of key performance indicators (KPIs).
These KPIs are closely aligned to our execution priorities in order to deliver on our goal of generating top quartile shareholder returns over time.
Our execution priorities
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Capital
Operating within our capital resources
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Returns
Generating returns in excess of our cost of equity
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Income growth
Sustainable growth in selected markets and geographies
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Citizenship
Demonstrating our wider value to society both globally and in every community we serve.
