Aims and goals

Our ambition across the Barclays Group is to build on our position as one of the world’s leading financial services businesses.

This means offering a consistently superior experience and a comprehensive range of financial services to customers and clients throughout the world - services including retail, business and private banking; credit cards; investment banking; investment management; and wealth management.

Across all these areas, our strategy follows one simple premise: anticipate the needs of our customers and clients, and then serve them by helping them achieve their goals.

Global leverage, shared innovation

We leverage an integrated service model - one that enables us to serve a wide spectrum of customers and clients to a consistently high standard of excellence, and to bring global scale and efficiency in operations and technology to each of our markets.

Within this model, we innovate constantly by tracking changes in our customers’ needs, and developing new products and services to meet them. And when we develop a successful innovation for one market, we quickly apply it elsewhere in the world.

Our diverse customer and client base

With colleagues serving more than 48 million customers or clients in more than 50 countries, we offer a wealth of expertise and choice tailored to meet the specific needs of our diverse base of customers and clients.

From providing forward-thinking investment vehicles in emerging markets, to offering faster card payments for busy shoppers or networking opportunities for entrepreneurs, our commitment to customers fosters innovation throughout the Group.