Barclays.comCase studies
From innovative products to insightful support, we constantly strive to give Barclays customers and clients all over the world unrivalled service. Find out more about how we're delivering on this aim.
Customers and clients case studies
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Innovating to meet evolving customer and client needs
Innovation is a key driver of sustainability. In 2008, we launched several innovative products across our customer and client groups. These can help extend banking services to new groups, such as our debit card solution for welfare payments in South Africa. On a broader scale, our investment products enable many emerging markets to access funds from international investors.
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Improving the Barclays experience
Across all our businesses, we invest in developing new products and services. These efforts start with monitoring and tracking the quality and consistency of our customers’ experience of us and of our products across all our markets, through feedback mechanisms including surveys, focus groups and quantitative analysis.
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Lending responsibly during the downturn
We are focused on servicing the needs of our customers through increasing mortgage lending and providing financial and debt management advice. In 2008, we increased lending and support for our commercial clients, ranging from small business to large corporates.
