Sustainability strategy

Our business strategy

Barclays is diversified by business line (retail banking, commercial banking, cards, investment banking, investment management, and wealth management), as well as geography (Europe, the United States, Africa and Asia).

We have a clear strategic aim: to achieve good growth over time by diversifying our business and increasing our presence in faster-growing markets and segments.

To achieve this aim, we have four core strategic priorities, which are to:

• Build the best bank in the UK
• Accelerate the growth of global businesses
• Develop retail and commercial banking in selected countries outside the UK
• Enhance operational excellence.

These priorities are underpinned by our obligation to conduct our global business ethically with full regard to wider economic, social and environmental considerations.

Barclays corporate sustainability programme supports and furthers our diversification strategy, making it an integral part of how we do business.

To measure our success in integrating sustainability into our business we have addressed the broad sustainability agenda through five strategic themes. These themes resonate in our businesses, provide a platform for action and give us a clear purpose and direction. Implementation is driven by actionable goals and robust performance measurement.